THE BRAND WITHIN™
Mastermind
Align Your Voice. Attract Your People. Amplify Your Impact.
A one-day immersive experience for purpose-driven entrepreneurs who are ready to unlock their authentic brand voice and magnetise the right audience—with strategy, soul, and storytelling.
Purpose of the Mastermind
To guide participants through the “Brand Within” pillars in a live, value-packed format—while naturally seeding:
(for ongoing support)
(for high-touch, high-impact business scaling)
Mastermind Breakdown
(3–4 Hours, Virtual or Live)
Session 1: THE INNER BRAND
Identity, Confidence & Mindset
- Objective: Help attendees release doubt, step into visibility, and own their brand power.
- Activities:
- Guided reflection: “What’s the story you’ve been told about your voice?”
- Mindset Reframing: Turning the Inner Critic into your Inner Coach
- Hot Seat Coaching: Identity blocks in real time
- ✅ Bridge to REACH: “In REACH, we deepen this self-work weekly inside a supportive community.”
Session 2: THE BRAND PROMISE
Clarify Who You Serve + Why It Matters
- Objective: Define a brand promise that resonates and converts.
- Mini-Workshop:
- Craft your “Transformation Statement” (who you help, how, and why now)
- Message Alignment Exercise (worksheet or breakout rooms)
- Live Copy Review: Volunteers share their messaging for live feedback
Session 3: YOUR STORY SELLS
Create Connection Through Truth
- Objective: Position their lived experiences as powerful brand tools.
- Training + Frameworks:
- Story Types: Personal Why, Client Wins, “Messy Middle”
- Storytelling Template: Plug-and-play for posts, reels, emails
- Activity: Craft & Share a Story Using the Framework
- ✅ Bridge to REACH: “Every week inside REACH we teach you how to turn stories into scalable content.”
Session 4: STRATEGIC EXPANSION
Organic & Paid Growth That Feels Aligned
- Objective: Show how to scale messaging without burnout.
- Training:
- What to do BEFORE you post or run ads
- Soul + Strategy Content Planning
- AI Content Demo (to save time & maintain voice)
- ✅ Bridge to Offers:
- “REACH = Your weekly implementation + coaching + connection.”
- “Private Mentoring = Your full ecosystem mapped & scaled with me 1:1.”
Final CTA: The Invitation to Go Deeper
After value has been delivered and trust built:
Offer 1: Join the
REACH Membership
(bonus: waive onboarding or offer first week free)